Evolve

Evolve knowledge server

The Evolve direct-response ad-strategy library — principles, method, ad anatomy, pattern libraries, brand studies and every lesson transcript — served to Claude and ChatGPT over MCP. Read-only.

Server URL

https://evolve.charmsapi.com/v1/mcpStreamable HTTP · OAuth 2.1

Claude.ai / Claude desktop

  1. Settings → Connectors → Add custom connector.
  2. Name it Evolve and paste the URL https://evolve.charmsapi.com/v1/mcp.
  3. Click Connect and sign in (below).

Claude Code

claude mcp add --transport http evolve https://evolve.charmsapi.com/v1/mcp

Then run /mcp in Claude Code and choose Authenticate.

ChatGPT

  1. Settings → Connectors (enable developer mode if required by your plan) → Create.
  2. MCP server URL: https://evolve.charmsapi.com/v1/mcp; Authentication: OAuth.
  3. Save, then sign in when prompted.

Signing in

Access is granted by the Sales Tracker owner; sign in with your Sales Tracker email, password and authenticator code. You’ll see exactly which tools the app gets before you allow it. Access is read-only and ends within five minutes of being removed in Sales Tracker.

Tools

  • search — Search the Evolve library
  • fetch — Fetch a document
  • read — Read a file by path
  • list — List documents
  • layers — Show the reasoning layers
  • lesson — Find an Evolve lesson
  • skill — Load the operating procedure